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Advertising Campaign

Community education plays an important role in the NSW Government's comprehensive plan for securing our water supplies.

Research tells us the community are very interested in urban water issues. Sydneysiders want to know more about what the Government is doing to secure our water supply and what they can do to help save water.

That's why the NSW Government is running a range of education programs - including advertising campaigns.

Latest Water for Life campaign

The latest Water for Life campaign was launched on 6 April 2008. It provides an update to the community on the significant progress that the Government, businesses and the community are making together to secure Sydney�s water supply - as well as encouraging continued community water savings. The campaign focuses on some of the key initiatives including saving water, recycling, desalination and fixing leaks.

You can download the television ad, and you can download and listen to the radio ads, including:

To find out more about progress made in securing our water supplies, you can download the latest Progress Report on the Metropolitan Water Plan.

If you would like to know more information, visit the frequently asked questions page.

Previous campaigns

Since 2005, three previous Water for Life campaigns have run to raise awareness and increase community understanding of the range of initiatives being implemented to secure Sydney�s water supply as part of the Metropolitan Water Plan. These campaigns also reinforced the important role the community plays in helping save water.

Evaluation of campaigns run to date show that almost 9 in 10 Sydneysiders are aware of Government actions to secure Sydney�s water and 8 out of every 10 residents are regularly taking action to save water � that�s around 3.3 million people who are actively saving water in greater Sydney.

The Water for Life campaigns are an initiative of the NSW Government's Water for Life Education Program.